Building and Promoting the Foolish Brand

Fools clearly understand the power of the Internet – but we appreciate other communication channels, too. As a large group (we’re talking over 30 Fools!), Marketing collectively keeps a pulse on the ever-changing world of communication. We aim to appeal to all types of customers, from the seasoned investor to prospects completely unfamiliar with the Fool. To target a wide range of audiences, Marketing Fools consistently test new methods and gathers frequent feedback. Main paths of admission are traditional paid marketing channels or our world class editorial content found for free on Fool.com and partner sites.

Media Fools partner with Marketing to bring creative ideas to life. Our membership-based services incorporate a lot of video content, from exclusive interviews with entrepreneurs to weekly roundtable discussions among Foolish analysts. Like Marketing Fools, those working on our Media team are highly connected across the business.