Inside Business Intelligence

Who We Are

Altough “Data Diva” is only one Fool’s title, this information-driven team shares a collective passion for numbers. This team of problem-solvers operates under the Fool’s analytic infrastructure for segmenting/targeting; listening to feedback; and communicating with members in relevant and personalized ways.

What We Do

Diving Deep into Data

The work of Business Intelligence is highly valued. By implementing different methods of data collection, these Fools gather client-centric metrics from our free and paid content sites. Through data warehousing technologies, reporting and analysis tools, and web analytic strategies, these Fools deep-dive into our entire business and collaborate closely with the Marketing Team to understand member trends. Their interpretations reveal meaningful insights that help us better understand our customers’ needs and wants.